This is about passion, the love of food, and the chasing of a dream.
I've know John MacPherson and his wife Diane since they first arrived here in Little Washington, VA, and we have become close friends. One of the first things John and Diane did when they purchased a bed and breakfast in rural Virginia in 2004 was hop on their bicycles and explore the food treasures of the local countryside. Their first explorations uncovered exquisite farms and wineries which eventually inspired an idea for a PBS show devoted to seasonal foods.
John is a passionate lover of food and wine. He has developed a beautiful television project for PBS and now PBS wants to produce it. The issue is money. John's show was picked up by PBS with the contingency of raising $125,000. to fund the first year of programming, or 13 episodes. John developed this series devoted to his passion but it is now in need of a "kickstart" in public financial support.
Unlike many television food shows which are often competitions, this is a food show with a soul. "In Season" celebrates the joy of finding local ingredients, the sense of discovery, and it inspires viewers to seek out only the best in local foods. It showcases food that is fresh, local and in season. He ends each episode, having gathered all of his locally sourced ingredients, with a delicious and easy to prepare meal. Click below this post to get a sneak-peek preview of one of the episodes.
To raise his funds, John chose Kickstarter which is the world's largest funding platform for creative projects. It is a new way to fund and follow creativity. It's a pretty amazing funding platform and worth a closer look.
Every week, tens of thousands of amazing people pledge millions of dollars to projects from the worlds of music, film, art, technology, design, food, publishing and other creative fields. Each and every Kickstarter project is the independent creation of someone like you and me.
You can donate $1.00, $5.00, all the way up to $10,000. or more. The money is a pledge and will not be charged unless the total amount is raised. The idea is that you can be a small part of a project that is unique, creative and inspiring. As John says, he wanted to produce a show "....that introduced people to the true champions of local, seasonal and honest foods." A program that "looked as beautiful as the foods tastes."
I hope you can help "In Season" become a reality. It will not only have a positive economic effect on the agriculture of our rural area of Virginia, but John will be traveling across America seeking out unique food sources and exposing unseen areas and discoveries with you.
As of this writing, John has 20% raised. He has only 18 days left to raise the funds needed, so time is of the essence. Click here to find out how you can help "Kickstart" John's PBS show:
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